Tori Avey
Food and culture publishing · Los Angeles · Ongoing
A food historian’s archive, built to outlast the algorithm.
Tori Avey publishes recipes, food history and cooking tutorials, with deep roots in Mediterranean and Jewish cooking. The work is the archive; the job is keeping it findable.
What the lab did
Four jobs.
- 01
Infrastructure
The publishing stack under a large recipe and food-history archive. - 02
R&D
How readers find a recipe now that search answers before the click. - 03
User experience
Recipes that are quick to cook from, and history that’s a pleasure to read. - 04
Distribution
Search, newsletter and social treated as one route to the reader.
What it moved
People, culture, money.
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Social
Home cooks get tested recipes for free.
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Cultural
Keeps Jewish and Mediterranean food history in public view.
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Economic
An independent creator’s business, owned by the creator.