We do the R&D. Then we distribute it.
About · A research lab for builders
A research lab empowering builders to take shit to market, now. Operators who’ve shipped before — Alibaba, Saatchi & Saatchi, Uproxx, CBS Interactive, Geekdom — and ship now, in San Antonio and Los Angeles.
01 Why We Exist
The work in the middle.
Studios sell pixels. Consultants sell slides.
We do the work in the middle: we figure out what’s worth building, we build it, and we get it to people. The tools change every week. Those two jobs don’t.
02 The Model
Kill or ship.
$9k to start. $30k all in. The second part is only owed if the test passes.
The Straight Answer.
Days 1 to 10.
We test the offer before anybody builds anything. Research, a live landing page, real users, and a pass/fail number we agree on day one.
Ship it.
Days 11 to 35.
Only happens if the test passes. Then we build it and put it in market. A working version on your domain, the launch, keywords, one press release and a runbook.
03 How We Work
Six rules. No exceptions.
The operating principles. Falsifiable, on the record.
- 01 We sit in your shop until the product runs.
- 02 We ship in weeks, not quarters.
- 03 We turn down four deals for every one we take.
- 04 We test with the people who’ll buy it before we ship.
- 05 We back what we build.
- 06 We keep books, not promises.
04 Lineage
Where the work comes from.
Every operator on this team has shipped before. Here’s where.
- Alibaba
- Saatchi & Saatchi
- Uproxx
- CBS Interactive
- Geekdom
05 Where We Work
Two cities. One lab.
The lab is real. The doors are open. By appointment only.
Geekdom
110 E Houston, 7th Floor
San Antonio, TX 78205
Grand Avenue
1400 South Grand Avenue
Los Angeles, CA 90015