Phazur Labs
Start a sprint Start a sprint

Take shit to market. Now.

Test it first. Ship it if it passes.

Start a sprint
A raw concrete wall at night with a band of gradient light passing through its openings and breaking into square pixels.

A research lab empowering builders to take shit to market, now. We do the R&D. Then we distribute it.

Two weeks to find out if it’s worth building. If it is, we ship it in three more. If it isn’t, we just saved you a shitty year.

$9k to start. $30k all in. The second part is only owed if the test passes. Pay over time with ClarityPay.

  1. The Straight Answer

    Days 1 to 10 · $9kWe test the offer before anybody builds anything.

  2. The gate

    The number we agreed on day one decides whether part two happens. We don’t get a vote.

  3. Ship it

    Days 11 to 35 · $21kOnly happens if the test passes. Then we build it and put it in market.

See the whole offer

We agree the pass/fail number in writing on day one. No verdict by day 10, stage 1 is free. If it fails, you stop and owe nothing more. If it passes and it isn’t live by day 35, we work free until it is.

Two sprints run at once. We don’t promise revenue. Nobody honest does.

The tools change every week. Two things don’t: figuring out what to build, and getting it to people.

R&D and distribution. That’s the job. We’re bullish on both.

Most shops do one half. We do both, in that order.

R&D

  • We research it.
  • We prototype it.
  • We tell you the truth about it.
See the experiments

Distribution

  • We test the offer.
  • We find the words.
  • We put it in front of people.
See how we distribute

We write down what we learn building shit. All of it. Free.

All 25 volumes

Got something thatshould exist?

Start a sprint $9k to find out