God Said Give ’Em Drum Machines
Independent documentary · Detroit · Streaming now
Detroit made it. The world played it.
The story of the Detroit artists who invented techno, told without a big studio. The film streams on Tubi, tours underground screenings worldwide, and runs a classroom cut for schools.
What the lab did
Four jobs.
- 01
Infrastructure
The film’s home online: store, screening bookings and the education programme in one place. - 02
R&D
Who books a screening, and why. Schools, festivals and clubs each need a different ask. - 03
User experience
Watch, book or buy, one click from the trailer. - 04
Distribution
An independent release: streaming, screenings around the world and a classroom cut.
What it moved
People, culture, money.
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Social
A classroom cut takes the story into schools.
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Cultural
Puts Detroit’s originators back at the centre of the music they made.
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Economic
Independent film sold direct: screenings, DVD, merchandise.