StatStaq
Athlete media and deals · National · 2024–2026
The business side of being an athlete, run for them.
Athletes build the audience and somebody else usually owns it. StatStaq flips that. The athlete brings the film; StatStaq handles recruiting, distribution and deals, and the athlete owns everything they build.
What the lab did
Four jobs.
- 01
Infrastructure
A data engine that turns raw game data into structured stats, and the site and intake that run on top of it. - 02
R&D
We took it from an analytics product to a done-for-you service: film, distribution, deals. Fewer features, one clear job. - 03
User experience
One promise on the page: “Play free. We’ve got you.” A free film check is the first step, not a sales call. - 04
Distribution
Distribution is the product. Film in front of 40 college teams, on 50+ channels, and a name in front of 100+ brands.
What it moved
People, culture, money.
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Social
Every contract is explained to the athlete before they sign it.
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Cultural
Athletes keep their name and their film.
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Economic
A route to brand deals for athletes who don’t have an agent.