Illuminate Life Gala

Philanthropic gala · Beverly Hills · 15 October 2026

One night at The Beverly Hilton, pointed at four causes.

The second biennial Illuminate Life Gala, presented by Concierge Health Care International and the Eromo Family, raised money for mental health, substance recovery, surgical access and education.

What the lab did

Four jobs.

  • 01

    Infrastructure

    The digital side of the night: the event site, guest registration and the giving flow.
  • 02

    R&D

    Story first. Four causes, one family of givers, and what a guest needs to know before they sit down.
  • 03

    User experience

    From invitation to pledge in a few minutes, on a page that looks like the room.
  • 04

    Distribution

    Invitations, press and social run as one campaign with one message.

What it moved

People, culture, money.

  • Social

    Funds mental health care, substance recovery and surgical access.

  • Cultural

    Puts health philanthropy on a Beverly Hills stage every two years.

  • Economic

    Pays for care and education people could not otherwise afford.

Got something that should exist?

Two weeks to test it. Three more to ship it. $9k to start.

See the sprint

Two sprints run at once.